Channel Strategy

Do you need a channel strategy that delivers results?

The Canadian and especially the Ontario marketplace are dominated by strong distribution channels. They effectively manage well over 90% of the total business.

Moreover, the Canadian marketplace is controlled by a few and extremely large distributors. Economists refer to the Canadian market as a closely held market. This is true in all market segments, for example:

•  - Banks - 6 banks control 90% of the market
  
   - Wine and Spirits - the LCBO control 100% of all Ontario sales and is the largest single purchaser of wine and spirits in the world.
  
   - Grocery - three grocery chains control 80% of the market

The same applies to all market segments, be it electrical distribution, safety, hardware, data communications etc.

Therefore, without a proper channel strategy it's very difficult to gain any significant market share.

Impact Technical Products can assist your company in developing a proper channel strategy that will match your products with the most effective channel partner.

A breakdown, by key economic sector and distributor rankings can be created for your specific needs.

Great products require a great channel strategy!

To explore this further in strict confidence, please contact: